Reimagining Operational Excellence

Inspirations from Asia

von

Kotler, Philip

BuchGebunden

304 Seiten

Englisch

Wileyerschienen am05.08.2024

Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystemDiscussions of the increasingly foundational role played by Singapore as an international business hubAn analysis of the latest economic developments in South Korea driving marketing excellence in that country Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.mehr

Verfügbare Formate

BuchGebunden

EUR28,00

E-BookPDF1 - PDF WatermarkE-Book

EUR20,99

E-BookEPUBePub WasserzeichenE-Book

EUR20,99

Auf dieser Seite:

EUR28,00

In den Warenkorb

Produkt

KlappentextExplore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystemDiscussions of the increasingly foundational role played by Singapore as an international business hubAn analysis of the latest economic developments in South Korea driving marketing excellence in that country Reimagining Operational Excellence: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.

Details

ISBN/GTIN978-1-394-23924-5

ProduktartBuch

EinbandartGebunden

FormatGenäht

Verlag

Wiley

Erscheinungsjahr2024

Erscheinungsdatum05.08.2024

Seiten304 Seiten

SpracheEnglisch

MasseBreite 157 mm, Höhe 229 mm, Dicke 30 mm

Gewicht499 g

Artikel-Nr.61152733

Rubriken

GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis

Foreword xi Preface xiii Acknowledgments xix 1 Operations as the Center of Gravity: The Omnihouse Model 1 2 Competing with the West: Asia as the Rising Model 23 3 The New Perspective of Quality: From Input to Impact 47 4 The New Perspective of Cost: From Cost-Cutting to Social Contributions 67 5 The New Perspective of Delivery: From On Estimate to On Conscience 89 6 The New Perspective of Service: From Standardization to Transformation 109 7 Creativity and Innovation in the New Operational Excellence: How the Korean Wave and Other Trends Are Affecting the World 129 8 Entrepreneurship and Leadership in the New Operational Excellence: How Indian Passion Is Helping Build Dominance 147 9 Productivity and Improvement in the New Operational Excellence: How the Japanese Spirit Goes Beyond Kaizen 165 10 Professionalism and Management in the New Operational Excellence: How Singapore´s Attitude Is Becoming World-Class 181 11 The Yin-Yang Advantage: How China Made the Impossible Possible 203 Epilogue: Countries, Capabilities, and Operational Excellence 229 Appendix A: the Omnihouse Model 235 Appendix B: Inner Development Goals 239 Appendix C: Humane Entrepreneurship 243 Appendix D: Marketing Zen 247 Notes 251 About the Authors 275 Index 277mehr