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Video Marketing

Create Engaging Video Campaigns to Drive Brand Growth and Sales
BuchKartoniert, Paperback
288 Seiten
Englisch
Kogan Pageerschienen am03.08.20212. Aufl.
Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR26,00
BuchGebunden
EUR78,00
E-BookEPUBDRM AdobeE-Book
EUR31,49

Produkt

KlappentextCreate effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.
Details
ISBN/GTIN978-1-3986-0114-7
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2021
Erscheinungsdatum03.08.2021
Auflage2. Aufl.
Seiten288 Seiten
SpracheEnglisch
Gewicht441 g
Artikel-Nr.57794380
Rubriken
GenreWirtschaft
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Inhalt/Kritik

Inhaltsverzeichnis
Section - ONE: Video marketing strategy - An introduction;Chapter - 01: What is video marketing?;Chapter - 02: Why video marketing works;Chapter - 03: Understand your audience;Chapter - 04: Video types and platforms;Section - TWO: Creating great videos;Chapter - 05: The basics of video marketing;Chapter - 06: Planning effective video campaigns;Chapter - 07: Storytelling and creative that changes behaviour;Chapter - 08: Activation, measurement and testing;Chapter - 09: Buying media space on ad networks and social media;Chapter - 10: The dark underbelly of video advertising - How to avoid losing money;Section - THREE: DIY video projects;Chapter - 11: Filming and editing;Chapter - 12: Filming on a smartphone and DSLRs;Section - FOUR: Creating effective video campaigns;Chapter - 13: Steps 1 and 2 - Where your brand content is now and setting goals;Chapter - 14: Step 3 - Content planning and programming strategy;Chapter - 15: Step 4 - Building the perfect content hub;Chapter - 16: Step 5 - Creating high-volume video content - And making it easy;Chapter - 17: Step 6 - Multi-video campaign activation and testing (how to grow ROI)mehr

Autor

Jon Mowat is the founder and MD of Hurricane, an award-winning video marketing agency which has worked with organizations including BMW, Axa, Costa Coffee and UN Environment. With decades of experience in the industry, he previously produced documentaries for the BBC, and now turns his expertise to create video content to meet clients' business objectives. Based in Bristol, UK, he is a regular international conference speaker and has been published in a wide range of marketing publications including Adweek, Brandwatch, CIM, Smart Insights and Social Media Today.
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