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The End of Marketing

Humanizing Your Brand in the Age of Social Media
BuchGebunden
288 Seiten
Englisch
Kogan Pageerschienen am03.10.20212nd edition
Marketing as we know it is dead. Learn how to spend less time reaching only a limited number of followers and build more time listening to what's relevant to customers, clients and your community.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR26,00
BuchGebunden
EUR89,50
E-BookEPUBDRM AdobeE-Book
EUR25,49

Produkt

KlappentextMarketing as we know it is dead. Learn how to spend less time reaching only a limited number of followers and build more time listening to what's relevant to customers, clients and your community.
Details
ISBN/GTIN978-1-3986-0136-9
ProduktartBuch
EinbandartGebunden
FormatGenäht
Erscheinungsjahr2021
Erscheinungsdatum03.10.2021
Auflage2nd edition
Seiten288 Seiten
SpracheEnglisch
MasseBreite 140 mm, Höhe 216 mm, Dicke 24 mm
Gewicht485 g
Artikel-Nr.57794391
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter - 01: Marketing is dead;Chapter - 02: Stranded in a digital ocean;Chapter - 03: How to be savage AF - like Randy;Chapter - 04: Don´t be mad at Facebook - You just suck at marketing;Chapter - 05: Swipe right - Sales and marketing is no different from finding your match on Tinder;Chapter - 06: Growth hacking your way to greatness;Chapter - 07: The celebrity effect - Key lessons marketers need to learn from A-list celebrities;Chapter - 08: Transforming your advocates into the faces of your brand;Chapter - 09: Bringing it all together;Chapter - 10: The power of personality and persuasion;Chapter - 11: Judgment day - The battle of AI versus humans;Chapter - 12: As social media evolves, marketers must evolve or die;Chapter - 13: Marketing in a post-pandemic societymehr

Autor

Carlos Gil is based in Jacksonville, Florida and is an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands. Gil's work is featured by Social Media Examiner, Inc. and Entrepreneur Magazine in addition to dozens of trade publications. As a social media consultant, Gil has worked with notable Fortune 500 clients, including Hertz, DocuSign, Western Union, Fiverr, Kay Jewelers and Green Dot Bank. As an influencer, Gil has been hired for campaigns in partnership with Nationwide Insurance, Facebook, Snapchat, MGM Resorts, Southwest Airlines and WeWork.