Hugendubel.info - Die B2B Online-Buchhandlung 

Merkliste
Die Merkliste ist leer.
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.

Market Research in Practice

An Introduction to Gaining Greater Market Insight
BuchKartoniert, Paperback
392 Seiten
Englisch
Kogan Pageerschienen am03.11.20214. Aufl.
Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR47,50
BuchGebunden
EUR150,50
E-BookEPUBDRM AdobeE-Book
EUR46,99

Produkt

KlappentextDevelop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.
Details
ISBN/GTIN978-1-3986-0282-3
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2021
Erscheinungsdatum03.11.2021
Auflage4. Aufl.
Seiten392 Seiten
SpracheEnglisch
Gewicht838 g
Artikel-Nr.57794446
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Section - ONE: Planning a market research study;Chapter - 01: Introduction;Chapter - 02: Market research design;Chapter - 03: Uses of market research;Section - TWO: Qualitative research;Chapter - 04: Qualitative research;Chapter - 05: Desk research;Chapter - 06: Focus groups;Chapter - 07: Depth interviewing;Chapter - 08: Observation and ethnography;Section - THREE: Quantitative research;Chapter - 09: Quantitative research;Chapter - 10: Sampling and statistics;Chapter - 11: Questionnaire design;Chapter - 12: Face-to-face interviewing;Chapter - 13: Telephone interviewing;Chapter - 14: Self-completion questionnaires;Chapter - 15: Online surveys;Chapter - 16: Data analysis;Section - FOUR: Using market research;Chapter - 17: Using market research to segment markets;Chapter - 18: Using market research to improve a brand position;Chapter - 19: Using market research to improve customer satisfaction and loyalty;Chapter - 20: Using market research to achieve optimum pricing;Chapter - 21: Using market research to enter a new market;Chapter - 22: Using market research to test advertising effectiveness;Chapter - 23: Using market research to launch a new product;Chapter - 24: Reporting;Section - FIVE: The market research industry;Chapter - 25: International market research;Chapter - 26: Research trends;Chapter - 27: Ethics in market researchmehr

Autor

Paul Hague is based in Manchester, UK and is the founder of B2B International Ltd. Their clients include some of the largest corporations in Europe and the United States. Paul Hague is the author of a dozen books on market research as well as books on customer experience and business models that share over 35 years of practical experience in running a successful market research agency. These include Kogan Page titles such B2B Customer Experience (2018) and The Business Models Handbook (2019).