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Social Media Marketing for Business

Scaling an Integrated Social Media Strategy Across Your Organization
TaschenbuchKartoniert, Paperback
248 Seiten
Englisch
Kogan Pageerschienen am03.03.2022
Maximize the success of your social media marketing by creating a complete strategy that is integrated throughout your organization and built around engaging content and measurable campaigns.mehr
Verfügbare Formate
BuchGebunden
EUR129,50
TaschenbuchKartoniert, Paperback
EUR42,50
E-BookEPUBDRM AdobeE-Book
EUR41,49

Produkt

KlappentextMaximize the success of your social media marketing by creating a complete strategy that is integrated throughout your organization and built around engaging content and measurable campaigns.
Details
ISBN/GTIN978-1-3986-0369-1
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2022
Erscheinungsdatum03.03.2022
Seiten248 Seiten
SpracheEnglisch
Gewicht384 g
Artikel-Nr.58202237
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter - 00: Introduction;Chapter - 01: You´re in charge of social media, now what?;Chapter - 02: The who/what/where of your social media and content audit;Chapter - 03: Social media governance and policy development;Chapter - 04: Content! Content! Content!;Chapter - 05: Training;Chapter - 06: Analytics and ROI;Chapter - 07: Employee advocacy and personal branding;Chapter - 08: In-house or outsource;Chapter - 09: Beware bright shiny syndrome;Chapter - 10: Your social media operating model;Chapter - 11: Giving up control;Chapter - 12: Paid social media;Chapter - 13: Hashtags;Chapter - 14: Humanity;Chapter - 15: Bringing it all together;mehr
Kritik
"This is the ultimate guide to running social in a medium or large organization. Practical, current, and indispensable!" Jay Baer - founder of Convince & Convert and host of the Social Pros podcastmehr

Autor

Andrew Jenkins is Principal of Volterra, a professional services firm specializing in social media and social selling strategies. Based in Toronto, Canada, he was formerly the Head of Social Media Strategy for Royal Bank of Canada (RBC) and has worked with a diverse list of companies in North America and Europe, including CIBC, Rogers, Bell Canada, InfoSpace and The Aga Khan Foundation. A regular international speaker and panellist at numerous industry conferences and events, he also teaches a course on Social Media Strategies for the Enterprise at the University of Toronto's School of Continuing Studies.