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High-Impact Content Marketing

Strategies to Make Your Content Intentional, Engaging and Effective
BuchGebunden
352 Seiten
Englisch
Kogan Pageerschienen am03.07.2023
Increase engagement, brand reach and conversion rates by implementing a streamlined and inclusive content marketing strategy that successfully cuts through the noise.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR32,00
BuchGebunden
EUR106,50
E-BookEPUBDRM AdobeE-Book
EUR31,49

Produkt

KlappentextIncrease engagement, brand reach and conversion rates by implementing a streamlined and inclusive content marketing strategy that successfully cuts through the noise.
Details
ISBN/GTIN978-1-3986-0845-0
ProduktartBuch
EinbandartGebunden
FormatGenäht
Erscheinungsjahr2023
Erscheinungsdatum03.07.2023
Seiten352 Seiten
SpracheEnglisch
MasseBreite 156 mm, Höhe 234 mm, Dicke 29 mm
Gewicht671 g
Artikel-Nr.58922780
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Section - Section 1: Evolve or Perish with the Status QuoChapter - 01: Why it's time to reinvent and future-proof your approach to content marketingChapter - 02: The must-haves for long-term content marketing successChapter - 03: Needs analysis: How you'll build a strong foundationSection - Section 2: Build the Right Foundation for High ImpactChapter - 04: The GIFTED way to figure out internal needsChapter - 05: How to conduct a powerful, conversion-driving customer needs analysisChapter - 06: Decode the competitive landscape with a competitor content auditSection - Section 3: Design a High-Impact StrategyChapter - 07: High-impact strategy and measurement planningChapter - 08: High-impact brainstorming: How the best ideas are bornChapter - 09: Mine, combine, refine: Simple strategies to optimize your brainstormingSection - Section 4: Create and Distribute the High-Impact WayChapter - 10: Make inclusion the defaultChapter - 11: Time-proven copywriting strategies to keep people reading on and onChapter - 12: Build with distribution in mind: Less effort. More impact.mehr

Autor

Purna Virji is a globally renowned content strategist and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is an award-winning former journalist. Virji is a top-rated international keynote speaker and has been featured in The Drum, TNW, Marketing Land and Adweek . She has also been recognized as an Adweek Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by PPC Hero .
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Virji, Purna