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Decoding the Metaverse

Expand Your Business Using Web3
BuchKartoniert, Paperback
368 Seiten
Englisch
Kogan Pageerschienen am03.02.2023
Get your business involved in the metaverse and learn how to build your company's presence within Web3. Engage with emerging case studies from prominent brands and see the benefits of the metaverse first-hand.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR32,50
BuchGebunden
EUR82,00
E-BookEPUBDRM AdobeE-Book
EUR31,49

Produkt

KlappentextGet your business involved in the metaverse and learn how to build your company's presence within Web3. Engage with emerging case studies from prominent brands and see the benefits of the metaverse first-hand.
Details
ISBN/GTIN978-1-3986-0904-4
ProduktartBuch
EinbandartKartoniert, Paperback
FormatTrade Paperback (USA)
Erscheinungsjahr2023
Erscheinungsdatum03.02.2023
Seiten368 Seiten
SpracheEnglisch
MasseBreite 154 mm, Höhe 231 mm, Dicke 22 mm
Gewicht556 g
Artikel-Nr.58922793
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter - 00: Introduction;Section - ONE: Decoding the platform;Chapter - 01: Web 1.0, Web 2.0, Web 3.0;Chapter - 02: The metaverse;Chapter - 03: Blockchain;Section - TWO: Decoding the experience;Chapter - 04: NFTs;Chapter - 05: Gaming;Chapter - 06: Entertainment;Chapter - 07: Digital fashion;Chapter - 08: Tokenomics;Chapter - 09: 3D worlds;Chapter - 10: Infrastructure - Endpoints, central systems, network, software and AI;Section - THREE: Decoding the imperative;Chapter - 11: Ethics, privacy, security and standards;Chapter - 12: Connection, unity and community;Chapter - 13: The world of empowermentmehr

Autor

Chris Duffey spearheads Adobe's Creative Cloud strategic development partnerships across the enterprise space. Based in New York City, New York, Duffey serves on the Board of Directors for Association of National Advertisers New York (ANA NY) and the Consumer Technology Association's (CTA) Board of Industry Leaders. The author's work has been featured in The Wall Street Journal, The Guardian, Adweek, Adage, Cheddar, The Mirror, The Drum, Campaign, CMO.com, New York Post and Business Insider . He has been recognized as one of "the industry's leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing" by Business Insider , one of the leading minds in AI by Qualcomm and voted the #1 Boldest Digital Health Influencer Award by New York City Health Business Leaders. Duffey is the author of Superhuman Innovation , also published by Kogan Page.