Hugendubel.info - Die B2B Online-Buchhandlung 

Merkliste
Die Merkliste ist leer.
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.

The Complete Copywriter

Create Marketing Copy That Works
BuchGebunden
288 Seiten
Englisch
Kogan Pageerscheint am03.12.2024
Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative-AI, marketing communications must be increasingly nuanced, responsive and with a distinct human touch. From paid social to press releases, from landing pages to white papers and from internal communications to engaging with customers, the sheer range of writing challenges can feel daunting. How can you keep it targeted? How can you keep it personal? How can you keep it conversational? The Complete Copywriter gives you all the tools you'll need to create exceptional marketing copy. This comprehensive guide covers every aspect of the copywriting craft, from creativity and planning, to revision and execution. Learn how to exercise your creativity, be refreshingly adaptable with your words, generate ideas, maintain reader attention, hone your empathy and bring words to life, so that you deliver copy that works every time.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR28,50
BuchGebunden
EUR89,50

Produkt

KlappentextWriting good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative-AI, marketing communications must be increasingly nuanced, responsive and with a distinct human touch. From paid social to press releases, from landing pages to white papers and from internal communications to engaging with customers, the sheer range of writing challenges can feel daunting. How can you keep it targeted? How can you keep it personal? How can you keep it conversational? The Complete Copywriter gives you all the tools you'll need to create exceptional marketing copy. This comprehensive guide covers every aspect of the copywriting craft, from creativity and planning, to revision and execution. Learn how to exercise your creativity, be refreshingly adaptable with your words, generate ideas, maintain reader attention, hone your empathy and bring words to life, so that you deliver copy that works every time.
Details
ISBN/GTIN978-1-3986-1355-3
ProduktartBuch
EinbandartGebunden
FormatGenäht
Erscheinungsjahr2024
Erscheinungsdatum03.12.2024
Seiten288 Seiten
SpracheEnglisch
MasseBreite 156 mm, Höhe 234 mm, Dicke 30 mm
Artikel-Nr.60511132
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Section - ONE: Copywriting: the core skills;
Section - 01: You are already a copywriter;
Section - 02: What is copy?;
Section - 03: Planning: the basics;
Section - 04: Shaping the copy;
Section - 05: Bringing your copy to life;
Section - 06: Creating headlines;
Section - TWO: Creating a content strategy;
Section - 07: Putting the copy in context;
Section - 08: Managing your content strategy;
Section - THREE: Copywriting in different channels;
Section - 09: Social media and email;
Section - 10: Digital content;
Section - 11: Writing blogs;
Section - 12: Thought leadership;
Section - 13: Copy in the customer journey;
mehr

Autor

Alan Barker is Managing Director of Kairos Training Limited, a specialist consultancy dedicated to developing creativity and communication skills. He runs the Charted Institute of Marketing's 'Copywriting Masterclass'. A prolific writer, he is the author of Improve your Communication Skills and How to Manage Meetings , also published by Kogan Page. He is based in Warminster, UK.