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Data Storytelling in Marketing

How to Tell Persuasive Stories Through Data
TaschenbuchKartoniert, Paperback
296 Seiten
Englisch
Kogan Pageerschienen am03.06.2024
Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.mehr
Verfügbare Formate
BuchGebunden
EUR130,00
TaschenbuchKartoniert, Paperback
EUR41,50
E-BookEPUBDRM AdobeE-Book
EUR40,49

Produkt

KlappentextLearn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.
Details
ISBN/GTIN978-1-3986-1503-8
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
FormatTrade Paperback (USA)
Erscheinungsjahr2024
Erscheinungsdatum03.06.2024
Seiten296 Seiten
SpracheEnglisch
MasseBreite 156 mm, Höhe 234 mm, Dicke 21 mm
Gewicht422 g
Artikel-Nr.60909892
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter - 00: Introduction: The role of data storytelling as part of the marketing toolkit;Chapter - 01: The importance of data in persuasive storytelling - past, present and future;Chapter - 02: The impact of data storytelling on marketing outcomes;Chapter - 03: The status quo and what needs to change;Chapter - 04: Defining great data storytelling;Chapter - 05: How to plan a relevant data story;Chapter - 06: How to discover a robust data story;Chapter - 07: How to build a refined data story;Chapter - 08: How to create a relatable data story;Chapter - 09: How to execute a remarkable data story;Chapter - 10: The mindset and ways of working for a data storytelling champion;Chapter - 11: Streamlining your data storytelling ways of working;Chapter - 12: What next?;mehr

Autor

Caroline Florence is a trainer and coach in data analysis, insight generation and storytelling based near Cambridge, UK. As founder of Insight Narrator, she was included in the Twenty Women in Data and Tech in 2023. She was also listed in the ESOMAR Insight250 in 2021 as a global innovator in market research, data-driven marketing and insights and speaks regularly at conferences around the world on the value of insight.
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Florence, Caroline