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B2B Influencer Marketing

Work With Creators to Generate Authentic and Effective Marketing
TaschenbuchKartoniert, Paperback
256 Seiten
Englisch
Kogan Pageerscheint am03.12.2024
A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results.mehr
Verfügbare Formate
BuchGebunden
EUR129,50
TaschenbuchKartoniert, Paperback
EUR41,00

Produkt

KlappentextA practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results.
Details
ISBN/GTIN978-1-3986-1528-1
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2024
Erscheinungsdatum03.12.2024
Seiten256 Seiten
SpracheEnglisch
MasseBreite 156 mm, Höhe 234 mm
Artikel-Nr.61378476
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter - 00: IntroductionChapter - 01: The History and Evolution of Influencer MarketingChapter - 02: Understanding the Landscape of Influencer MarketingChapter - 03: Legalities and Ethical ConsiderationsChapter - 04: Using Social Listening for Your B2B Influencer CampaignsChapter - 05: Crafting Your Influencer Marketing CampaignChapter - 06: Tools of the Trade: Analysis, Measurement, and Content CreationChapter - 07: Forging Long-Term B2B Influencer PartnershipsChapter - 08: International Influencer MarketingChapter - 09: Influencer Marketing on LinkedIn and Other B2B NetworksChapter - 10: Amplifying Your StrategyChapter - 11: Multimedia platforms (Instagram and Snapchat)Chapter - 12: Other platforms to considerChapter - 13: Crisis Management in Influencer MarketingChapter - 14: Getting Identified as an Influencer YourselfChapter - 15: Achieving Long-term Success as a CreatorChapter - 16: Looking Forward: Future Trends in B2B Influencer Marketingmehr

Autor

Nick Bennett is TACK's co-founder and chief customer officer, having over a decade of experience in B2B marketing. Based near Boston, he specializes in go-to-market strategies and champions a people-first approach to drive revenue growth.Nick integrates the creator economy into B2B marketing, sharing insights as a creator and professional. He authors the People-First GTM Newsletter, providing weekly insights on modern buying behaviors and co-hosts the GTM News Desk podcast with Mark Kilens, discussing B2B trends and strategies. Through these platforms, he advocates for people-centric approaches in the B2B landscape.