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Ethics in Public Relations

A Guide to Best Practice
BuchGebunden
194 Seiten
Englisch
Kogan Pageerschienen am03.01.2021
Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR43,60
BuchGebunden
EUR121,70
E-BookEPUBDRM AdobeE-Book
EUR44,49

Produkt

KlappentextPractice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.
Details
ISBN/GTIN978-1-3986-9547-4
ProduktartBuch
EinbandartGebunden
Erscheinungsjahr2021
Erscheinungsdatum03.01.2021
ReihePR In Practice
Seiten194 Seiten
SpracheEnglisch
MasseBreite 161 mm, Höhe 240 mm, Dicke 15 mm
Gewicht463 g
Artikel-Nr.56746270
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Section - PART 1: What Lies BeneathChapter - 01: Before we begin: New profession... or one of the oldest?Chapter - 02: Lies, truth and honesty: their role in PR practiceChapter - 03: Truth, trust and the virtue of being good´.Chapter - 04: Whose rights are right?Chapter - 05: The trouble with rulesChapter - 06: Utilitarianism: Right acts and wrong reasonsSection - PART 2: Ethics and the PractitionerChapter - 07: Your moral development: Cultivating respect and humilityChapter - 08: Codes of ethics: The good, the bad and the (almost) uglyChapter - 09: Conflicts of Interest: Sex and other relationship issuesChapter - 10: (Very) personal ethical decisions: Whistle-blowing and moonlightingSection - PART 3: Strategies and DilemmasChapter - 11: Public Relations ethics and traditional mediaChapter - 12: Public Relations ethics and social mediaChapter - 13: Persuasion propaganda and advocacy: The ethics of influenceChapter - 14: Supporting good causes´: bad ethics or bad taste?Chapter - 15: Deceptive authorship: Ghost-writing and plagiarismSection - Part 4: Organizations, Ethics and PRChapter - 16: Making decisions: The true reality of everyday ethicsChapter - 17: PR and the corporate ethics programmeChapter - 18: The future of ethical PR: education and leadershipChapter - 19: Appendix 1: For your bookshelfChapter - 20: Appendix 2: Chartered Institute of PR Code of ConductChapter - 21: Appendix 3: Guidelines for the ethics auditmehr

Autor

Patricia J Parsons APR, FCPRS spent 26 years as a faculty member and former chairman in the Department of Communication Studies at Mount Saint Vincent University in Halifax, Canada retiring recently as a full Professor. Her research, writing and teaching focused on public relations ethics and strategy, and healthcare communication. She is the author of a dozen books and numerous papers for the professional and lay press. She is accredited in public relations and is a member of the Canadian Public Relations Society's College of Fellows. Prof. Parsons lives in Toronto and can be reached via email at ethicsinpr@gmail.com or via Twitter @ethicsinpr.