The Long Tail

Why the Future of Business Is Selling Less of More

von

Anderson, Chris

BuchKartoniert, Paperback

267 Seiten

Englisch

Hachette Book Group USAerschienen am08.07.2008Revised edition

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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KlappentextIn one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

Details

ISBN/GTIN978-1-4013-0966-4

ProduktartBuch

EinbandartKartoniert, Paperback

Verlag

Hachette Book Group USA

Erscheinungsjahr2008

Erscheinungsdatum08.07.2008

AuflageRevised edition

Seiten267 Seiten

SpracheEnglisch

MasseBreite 128 mm, Höhe 203 mm, Dicke 22 mm