Hugendubel.info - Die B2B Online-Buchhandlung 

Merkliste
Die Merkliste ist leer.
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.

The Business of iPhone App Development

Making and Marketing Apps that Succeed
BuchKartoniert, Paperback
408 Seiten
Englisch
Springererschienen am17.03.20101st ed.
The phenomenal success of the iPhone and the iPod touch has ushered in a gold rush for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR40,65
E-BookPDF1 - PDF WatermarkE-Book
EUR39,99

Produkt

KlappentextThe phenomenal success of the iPhone and the iPod touch has ushered in a gold rush for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd.
ZusammenfassungThis book examines business aspects of developing great iPhone Apps. It includes practical real-world advice, case studies, and numerical analysis gathered from Apple's iTunes App Store.
Details
ISBN/GTIN978-1-4302-2733-5
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2010
Erscheinungsdatum17.03.2010
Auflage1st ed.
Seiten408 Seiten
SpracheEnglisch
Gewicht756 g
Illustrationen408 p.
Artikel-Nr.11166247
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Seeing the Big Picture in a Crowded App Store Marketplace.- Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research.- Protecting Your Intellectual Property.- Your iPhone App Is Your Most Powerful Marketing Tool.- Money for Nothing: When It Pays to Be Free.- Exploring New Business Models with In-App Purchase and Affiliate Programs.- Testing and Usability: Putting Your Best Foot Forward.- Get the Party Started! Creating a Prerelease Buzz.- Keys to the Kingdom: The App Store Submission Process.- Increasing Awareness for Your iPhone App.mehr

Autor

As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.