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Corporate Communication

Strategic Adaptation for Global Practice
BuchKartoniert, Paperback
260 Seiten
Englisch
Peter Langerschienen am08.05.2010
Corporate Communicationmehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR48,35
BuchGebunden
EUR136,05
E-BookPDFDRM AdobeE-Book
EUR153,99

Produkt

KlappentextCorporate Communication
Zusatztext«Goodman and Hirsch's book is essential reading for corporate communications executives. Insightful and practical, it will help them become better counselors to their CEOs, better partners with their C-suite colleagues, and better leaders of their own organizations.» (Dick Martin, Executive Vice President, AT&T (retired); Author, ';Secrets of the Marketing Masters') «In situating corporate communication issues and practices within the context of globalization, rapid technological change, and the networked organization, Goodman and Hirsch offer readers a compelling and necessary discussion of the forces influencing corporate communication, and they utilize a host of contemporary examples to do so. This book is a must read for researchers and practitioners interested in business, corporate communication, corporate social responsibility (CSR), and environment society governance (ESG) on the global stage. Goodman and Hirsch encourage us all to think carefully about what effective corporate communication should look like in the 21st century.» (Stacey L. Connaughton, Associate Professor, Department of Communication, Purdue University) «In today's global environment, there is no function within a major corporation more important than what is commonly called corporate communication. This new book, ';Corporate Communication: Strategic Adaptation for Global Practice', written by Goodman and Hirsch, supports that conclusion with comprehensive and convincing evidence. Large companies cannot succeed today without successfully managing relationships with their key constituencies in the context of what is desired by those constituencies. Previously, only the CEO him or herself has been in a position to view all of those audiences with a balanced view of what is ethical and correct behavior. The fully developed corporate communication function of today has evolved to work side by side with the CEO and Boards of Directors. The function not only influences what and how a company speaks, but also how it acts. The Goodman/Hirsch book makes that case more strongly than any text written in the past. It should be must reading for not only the professional communicator but for all CEOs and Boards of Directors to see the unique and priceless value the corporate communication function can bring to the corporate table today.» (James E. Murphy, Retired Chief Marketing and Communications Officer of Accenture; Chairman & CEO of Murphy & Co.) «Goodman and Hirsch capture not only the theory and organization of corporate communication, but its true heart and soul, even as they show you how to ground this practice in a wholly changed and changing world.» (Raymond C. Jordan, Corporate Vice President Public Affairs & Corporate Communications, Johnson & Johnson)
Details
ISBN/GTIN978-1-4331-0621-7
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2010
Erscheinungsdatum08.05.2010
Seiten260 Seiten
SpracheEnglisch
Gewicht510 g
Artikel-Nr.16482376
Rubriken
GenreWirtschaft

Schlagworte

Autor

The Authors: Michael B. Goodman is Professor at Baruch College/City University of New York, where he is Director of the MA Program in Corporate Communication. He is Founder and Director of CCI Corporate Communication International. He is also Adjunct Professor of Corporate Communication at Fairleigh Dickinson University, and Visiting Professor of Corporate Communication at Aarhus School of Business (Denmark), University of Johannesburg (South Africa), Bangkok University, and Hong Kong Polytechnic University. He has published widely, including Work with Anyone Anywhere: A Guide to Global Business and Corporate Communication for Executives. He is on the Editorial Advisory Board and is Associate Editor for North America of Corporate Communication: An International Journal. He has been a consultant to more than 40 corporations and institutions on corporate communication, managerial communication, problem-solving, new business proposals, change, and corporate culture.
Peter B. Hirsch has more than 25 years experience in counseling global corporations and runs an independent consulting firm specializing in corporate reputation and issues management. He has also worked with foreign governments, including the governments of Greece, Colombia, and the Philippines. Previously, he was a partner at Porter Novelli, where he established the corporate communication practice and served as Global Practice Leader for Corporate Affairs. He has been Adjunct Professor teaching courses on a range of corporate communication topics at Baruch College/City University of New York, Columbia University, and Fordham University. He has also lectured at Fairleigh Dickinson University and New York University. He has written numerous articles, including «The Ulysses Project» (Journal of Business Strategy) and «My Country Is Different» (Corporate Communication, An International Journal). He is a member of the advisory board of Corporate Communication International and a member of the Public Relations Society of America.