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BuchKartoniert, Paperback
234 Seiten
Englisch
Peter Langerschienen am15.06.2020
This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work.mehr
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Produkt

KlappentextThis book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work.
Details
ISBN/GTIN978-1-4331-4734-0
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2020
Erscheinungsdatum15.06.2020
ReiheAEJMC - Peter Lang Scholarsourcing Series
Reihen-Nr.5
Seiten234 Seiten
SpracheEnglisch
Gewicht362 g
Illustrationen5 Abb.
Artikel-Nr.16114964
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
List of Illustrations - Preface - Acknowledgements - "A Necessary Adjunct to Nearly All Commercial Enterprises": The Rise of Corporate Publicity in the United States - "To Undertake Something in the Missionary Line": William A. Hovey and Corporate Publicity at American Bell, 1876-1903 - "A Largely Random Basis": AT&T, Competition, and the Publicity Bureau, 1903-1907 - "One Policy, One System, Universal Service": Educating the Public, 1908-1913 - "We Are Really Governed by Publicity": Institutionalizing Public Relations, 1913-1926 - "To Serve Well We Must Earn Well": AT&T s Financial Policy and the Great Depression, 1927-1934 - "All Business in a Democratic Country ⦠Exists by Public Approval": The FCC Investigation, 1935-1941 - Conclusion "The Number One Public Relations Post in Industry": AT&T in U.S. Public Relations History - Index.mehr
Kritik
"In this deeply researched book, Karen Miller Russell advances the history of public relations and corporate communication in the United States through detailed analysis of AT&T/Bell's launch, promotion and sustenance of telephony in a highly readable, scholarly manner. It is a major addition to the canon of communications history."-Tom Watson, Founder, International History of Public Relations Conferencemehr

Autor

Karen Miller Russell (Ph.D., University of Wisconsin-Madison) is Jim Kennedy Professor of New Media and Josiah Meigs Distinguished Teaching Professor at the University of Georgia. She is the author of The Voice of Business: Hill & Knowlton and Postwar Public Relations.
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