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Presidential Campaigns in the Age of Social Media

Clinton and Trump
BuchGebunden
170 Seiten
Englisch
Peter Langerschienen am17.12.2019
This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest.mehr
Verfügbare Formate
BuchGebunden
EUR102,50
E-BookEPUBDRM AdobeE-Book
EUR111,99
E-BookPDFDRM AdobeE-Book
EUR111,99

Produkt

KlappentextThis book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest.
Details
ISBN/GTIN978-1-4331-6822-2
ProduktartBuch
EinbandartGebunden
Erscheinungsjahr2019
Erscheinungsdatum17.12.2019
Seiten170 Seiten
SpracheEnglisch
Gewicht357 g
Illustrationen51 Abb.
Artikel-Nr.47609752

Inhalt/Kritik

Inhaltsverzeichnis
Preface - Introduction - Methods and Procedures - Candidacy Announcement Speeches - Primary Television Spots - Primary Debates - Primary Social Media - Primary TV Talk Shows - Nomination Acceptance Addresses - General Television Spots - General Debates - General Social Media - Conclusions and Comparisons - Appendix: Meta-Analysis of Research on the Functional Theory of Political Campaign Discourse - References - Index.mehr

Autor

William L. Benoit (Ph.D., Wayne State University) is a professor of communication studies at the University of Alabama, Birmingham. He has published books and journal articles on functional theory, which he developed with his co-authors.Mark J. Glantz (Ph.D., University of Missouri) is an associate professor of communication and media studies at St. Norbert University. He has published books and articles on a variety of topics including Persuasive Attacks on Donald Trump in the 2016 Presidential Primary.