Provocateur

Images of Women and Minorities in Advertising

von

Cortese, Anthony J.

BuchGebunden

252 Seiten

Englisch

RLPG/Galleyserschienen am01.10.2015Fourth Edition

This fourth edition offers an up-to-date, critical analysis of modern advertising, with a focus on race, gender, and sexuality. Featuring nearly 400 new images, this edition includes new scholarship in gender and ethnic studies, chapters on gay and lesbian marketing, an expanded chapter on race in advertising and violence in mass media, and more.mehr

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Produkt

KlappentextThis fourth edition offers an up-to-date, critical analysis of modern advertising, with a focus on race, gender, and sexuality. Featuring nearly 400 new images, this edition includes new scholarship in gender and ethnic studies, chapters on gay and lesbian marketing, an expanded chapter on race in advertising and violence in mass media, and more.

Details

ISBN/GTIN978-1-4422-1720-1

ProduktartBuch

EinbandartGebunden

Verlag

RLPG/Galleys

Erscheinungsjahr2015

Erscheinungsdatum01.10.2015

AuflageFourth Edition

Seiten252 Seiten

SpracheEnglisch

MasseBreite 183 mm, Höhe 260 mm, Dicke 18 mm

Gewicht678 g

Artikel-Nr.34567288

Rubriken

GenrePhilosophie/Religion/Geisteswissenschaften

Inhalt/Kritik

Inhaltsverzeichnis

Preface to the Fourth Edition1. Representations, Multiculturalism, and Mass Media2. Visual Attraction, Body Display, and Advertising3. Gay and Lesbian Advertising4. Constructed Bodies, Deconstructing Gender: Sexism in Advertising5. Aggression and Violence in Mass Media6. Symbolic Racism in Advertising7. Ethnic Marketing8. Speed and Visual Fragments: Toward Postmodern ConsciousnessAppendix: Advertising EvaluationGlossaryReferencesIndexmehr