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Chief Marketing Officers at Work

BuchKartoniert, Paperback
330 Seiten
Englisch
Springererschienen am05.08.20161st ed.
In-depth with individuals in top marketing roles, this book includes interviews with chief marketing officers (CMOs) such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School to those from hot startups such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR48,14
BuchGebunden
EUR30,50
E-BookPDF1 - PDF WatermarkE-Book
EUR46,99

Produkt

KlappentextIn-depth with individuals in top marketing roles, this book includes interviews with chief marketing officers (CMOs) such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School to those from hot startups such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo.
Details
ISBN/GTIN978-1-4842-1930-0
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2016
Erscheinungsdatum05.08.2016
Auflage1st ed.
Seiten330 Seiten
SpracheEnglisch
Gewicht550 g
IllustrationenXVI, 330 p. 1 illus. in color.
Artikel-Nr.37209182
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter 1: Seth Farbman.- Chapter 2 : Heather Zynczak.- Chapter 3: Brian Kenny.- Chapter 4: Louis Gagnon.- Chapter 5: Kevin Marasco.- Chapter 6: Kraig Swensrud.- Chapter 7: Patrick Adams.- Chapter 8: Edith Wong.- Chapter 9: Michael Mendenhall.- Chapter 10: Virginie Glaenzer.- Chapter 11: Ada Chen Rekhi.- Chapter 12: Kieran Hannon.- Chapter 13: Phil Bienert.- Chapter 14: Margaret Molloy.- Chapter 15: Tom Buday.- Chapter 16: John Costello.- Chapter 17: Luanne Calvert.- Chapter 18: Trish Mueller.- Chapter 19: Peter Horst.- Chapter 20: Brian Beitler.- Chapter 21: Walter Levitt.- Chapter 22: Geraldine Calpin.- Chapter 23: Matt Price.- Chapter 24: Susan Lintonsmith.- Chapter 25: Linda Boff.- Chapter 26: Lauren Crampsie.- Chapter 27: Jeff Jones.- Chapter 28: David Doctorow.- Chapter 29: Rishi Dave.mehr

Autor

Josh Steimle is founder and CEO of MWI, an international digital marketing agency that provides SEO, content marketing, conversion rate optimization, web design and development, social media management, online public relations services, and marketing automation to large enterprises such as Sony, LG, and Symantec as well as SMEs and startups, working in tandem with clients' marketing directors and marketing departments. He is the co-director of the Hong Kong chapter of Startup Grind and an instructor of digital marketing courses at the Hong Kong campus of General Assembly. Steimle is a contributing writer on online marketing, startups, and East Asian entrepreneurship for Forbes, Entrepreneur, Fast Company, and VentureBeat. He is a TEDx speaker and appears frequently as an expert commentator on national and international TV and radio. He took his MS in Information Systems Management from Brigham Young University.
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