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Strategies in E-Business

Positioning and Social Networking in Online Markets - Previously published in hardcover
BuchKartoniert, Paperback
165 Seiten
Englisch
Springererschienen am13.08.2016Softcover reprint of the original 1st ed. 2014
This book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.mehr
Verfügbare Formate
BuchGebunden
EUR106,99
BuchKartoniert, Paperback
EUR106,99

Produkt

KlappentextThis book shows how to align strategy, organization design, human resource management and e-business practice in developing successful social networking programs, taking into account the global financial crisis and challenges to traditional business models.
Details
ISBN/GTIN978-1-4899-7860-8
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2016
Erscheinungsdatum13.08.2016
AuflageSoftcover reprint of the original 1st ed. 2014
Seiten165 Seiten
SpracheEnglisch
Gewicht271 g
IllustrationenVI, 165 p. 19 illus., 16 illus. in color.
Artikel-Nr.39412039
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMES?.- Modeling the Influence of eWOM on Loyalty Behaviour in Social Network Sites.- Crowdsourcing as a Competitive Advantage for New Business Models.- Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa.- Website Effectiveness for Tourism Accommodation Companies.- Gender in the Elderly Internet Users.- Search Engine of Optimization (SEO) and Ethical Leadership Strategies.- Search Engine Ranking: A SEO Strategy.- The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies.- How Are New Media Changing the Working Environment? What are the Challenges?.- Improving User Experience: A Methodology Proposal for Web Usability Measurement.- The Importance of Trust in Information Security in Interconnected Organisations.mehr