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Ranger Reboot

Nostalgia, Transmediality and the Power Rangers Franchise
BuchGebunden
240 Seiten
Englisch
Bloomsbury Academicerschienen am07.09.2023
Examining Power Rangers, the long-running but frequently-maligned intellectual property, by treating it seriously and on its own terms, Ranger Reboot considers how forms of mediated nostalgia respond to, and are shaped by, such production-located issues as public service and/or commercial outlooks, scheduling decisions and target audience. The study argues in favor of rejecting a primarily sociological understanding of mediated forms of nostalgia, which would account for these by linking them to perceived periods of anxiety and crisis, by instead foregrounding how production-based concerns impact upon individual constructions of nostalgia. By addressing these issues, the chapters highlight how forms of nostalgia address multiple overlapping, and frequently contradictory, audience profiles. This introduces the neologism glacial transmedia´, arguing that greater attention should be paid towards the temporality of industrial strategies for transmedia development by analysing the relationship between the Power Rangers on television and its main licensee (and later owner), the toy manufacturer Hasbro.mehr

Produkt

KlappentextExamining Power Rangers, the long-running but frequently-maligned intellectual property, by treating it seriously and on its own terms, Ranger Reboot considers how forms of mediated nostalgia respond to, and are shaped by, such production-located issues as public service and/or commercial outlooks, scheduling decisions and target audience. The study argues in favor of rejecting a primarily sociological understanding of mediated forms of nostalgia, which would account for these by linking them to perceived periods of anxiety and crisis, by instead foregrounding how production-based concerns impact upon individual constructions of nostalgia. By addressing these issues, the chapters highlight how forms of nostalgia address multiple overlapping, and frequently contradictory, audience profiles. This introduces the neologism glacial transmedia´, arguing that greater attention should be paid towards the temporality of industrial strategies for transmedia development by analysing the relationship between the Power Rangers on television and its main licensee (and later owner), the toy manufacturer Hasbro.
Details
ISBN/GTIN978-1-5013-1253-3
ProduktartBuch
EinbandartGebunden
FormatGenäht
Erscheinungsjahr2023
Erscheinungsdatum07.09.2023
Seiten240 Seiten
SpracheEnglisch
MasseBreite 152 mm, Höhe 229 mm, Dicke 25 mm
Gewicht454 g
Artikel-Nr.56385035

Inhalt/Kritik

Inhaltsverzeichnis
IntroductionPart One1: Nostalgia, Discourse and Institutional Contexts 2. The Nostalgic Turn in the American's Children Television IndustryPart Two3. Hasbro Go-Slow: Glacial Transmedia in the Neo-Saban Era4. Going Legendary: Empty Nostalgia and Power Rangers Super MegaforcePart Three5. Forever Green: Initiating Nostalgia and Authenticity in Boom! Studios' Might Morphin' Power Rangers Comics6. Brand-Filtered Tangible Nostalgia and Long-Tail Licensing in Mighty Morphin' Power Rangers Funko Pop! VinylsConclusionBibliographyIndexmehr

Autor

Ross Garner is a lecturer in the School of Journalism, Media and Culture, Cardiff University, UK. Garner's research interests are firmly located within the field of Television Studies and are primarily focused on the intersection between industrial contexts and the texts that arise from these. This approach includes researching beyond television programmes, however, by taking in areas of television branding and media tourism. Garner has published research in
different international peer-edited journals and edited collections, is a regular blogger for Critical Studies in Television and is currently writing the monograph Nostalgia, Digital Television and Transmediality (Bloomsbury, forthcoming).
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