Organizing Color

Toward a Chromatics of the Social

von

Beyes, Timon

BuchGebunden

292 Seiten

Englisch

Stanford University Presserschienen am12.03.2024

We live in a world that is saturated with color, but how should we make sense of color's force and capacities? This book develops a theory of color as fundamental medium of the social. Constructed as a montage of scenes from the past two hundred years, Organizing Color demonstrates how the interests of capital, management, governance, science, and the arts have wrestled with color's allure and flux. Beyes takes readers from Goethe's chocolate experiments in search of chromatic transformation to nineteenth-century Scottish cotton mills designed to modulate workers' moods and productivity, from the colonial production of Indigo in India to globalized categories of skin colorism and their disavowal. Tracing the consumption, control and excess of industrial and digital color, other chapters stage encounters with the literary chromatics of Pynchon's Gravity's Rainbow processing the machinery of the chemical industries, the red of political revolt in Godard's films, and the blur of education and critique in Steyerl's Adorno's Grey.Contributing to a more general reconsideration of aesthetic capitalism and the role of sensory media, this book seeks to pioneer a theory of social organization-a "chromatics of organizing"-that is attuned to the protean and world-making capacity of color.mehr

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KlappentextWe live in a world that is saturated with color, but how should we make sense of color's force and capacities? This book develops a theory of color as fundamental medium of the social. Constructed as a montage of scenes from the past two hundred years, Organizing Color demonstrates how the interests of capital, management, governance, science, and the arts have wrestled with color's allure and flux. Beyes takes readers from Goethe's chocolate experiments in search of chromatic transformation to nineteenth-century Scottish cotton mills designed to modulate workers' moods and productivity, from the colonial production of Indigo in India to globalized categories of skin colorism and their disavowal. Tracing the consumption, control and excess of industrial and digital color, other chapters stage encounters with the literary chromatics of Pynchon's Gravity's Rainbow processing the machinery of the chemical industries, the red of political revolt in Godard's films, and the blur of education and critique in Steyerl's Adorno's Grey.Contributing to a more general reconsideration of aesthetic capitalism and the role of sensory media, this book seeks to pioneer a theory of social organization-a "chromatics of organizing"-that is attuned to the protean and world-making capacity of color.

Details

ISBN/GTIN978-1-5036-3830-3

ProduktartBuch

EinbandartGebunden

FormatGenäht

Verlag

Stanford University Press

Erscheinungsjahr2024

Erscheinungsdatum12.03.2024

Seiten292 Seiten

SpracheEnglisch

MasseBreite 152 mm, Höhe 229 mm, Dicke 23 mm

Gewicht553 g

Artikel-Nr.60793675

Rubriken

GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis

1. Something Winged: Color as Organizational Force 2. Weimar, ca. 1800: Cooking Chocolate 3. New Lanark, 1816: Working the Silent Monitor 4. Lower Bengal, 1859: The Coke of Empire 5. Berlin, 1924: Consuming the Color Chart 6. The Zone, 1945: Unleashing the Synthetic Rainbow 7. Paris, 1967: The Revolution Will Be Colorized 8. Houston, 1971: Two Kinds of Colorism 9. Cologne, 2007: The Distribution of the Insensible 10. Broken Tones: Toward a Chromatics of the Socialmehr