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Copywriting Third Edition

Successful writing for design, advertising and marketing
BuchKartoniert, Paperback
240 Seiten
Englisch
Quercus Publishingerschienen am13.09.2022
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Franciscomehr

Produkt

KlappentextAn inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco
Details
ISBN/GTIN978-1-5294-2024-1
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2022
Erscheinungsdatum13.09.2022
Seiten240 Seiten
SpracheEnglisch
MasseBreite 171 mm, Höhe 245 mm, Dicke 19 mm
Gewicht648 g
Illustrationen200 illustrations
Artikel-Nr.58831510
Rubriken
GenreWirtschaft

Autor

Mark Shaw was a professional copywriter for more than 30 years. He founded UK design agency Jupiter Design, and was President of Liquid Agency Europe, where he managed global brand and messaging for some of the world's leading organizations. He died in 2017.

Gyles Lingwood is Director of Education (Arts) at the University of Lincoln, having previously worked in London's branding and advertising industries. His work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. He is the author of Read Me: 10 Lessons for Writing Great Copy (Laurence King, 2014).
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