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Business-to-Business Marketing

BuchGebunden
424 Seiten
Englisch
Sage Publications, Inc.erschienen am27.02.20246th edition
The leading, authoritative, comprehensive and only updated textbook for teaching and learning B2B Marketing!mehr
Verfügbare Formate
BuchGebunden
EUR181,50
BuchGebunden
EUR172,50
TaschenbuchKartoniert, Paperback
EUR104,80
E-BookPDFDRM AdobeE-Book
EUR73,99
E-BookEPUBDRM AdobeE-Book
EUR73,99
E-BookEPUBDRM AdobeE-Book
EUR66,99
E-BookPDFDRM AdobeE-Book
EUR66,99

Produkt

KlappentextThe leading, authoritative, comprehensive and only updated textbook for teaching and learning B2B Marketing!
Details
ISBN/GTIN978-1-5297-9151-8
ProduktartBuch
EinbandartGebunden
FormatGenäht
Erscheinungsjahr2024
Erscheinungsdatum27.02.2024
Auflage6th edition
Seiten424 Seiten
SpracheEnglisch
MasseBreite 192 mm, Höhe 250 mm, Dicke 27 mm
Gewicht940 g
Artikel-Nr.60925765
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Part 1: Fundamentals of Business-to-Business MarketingChapter 1: Business-to-Business Markets and MarketingChapter 2: Buyer BehaviourChapter 3: Inter-firm Relationships and NetworksPart 2: Business-to-Business Marketing Analysis and StrategyChapter 4: Responsible Business-to-Business StrategyChapter 5: Researching Business-to-business MarketsChapter 6: Business Market SegmentationPart 3: Communicating and Interacting with CustomersChapter 7: Market CommunicationChapter 8: Relationship CommunicationChapter 9: Relationship Portfolios and Key Account ManagementPart 4: Managing Marketing ProcessesChapter 10: Managing Product OfferingsChapter 11: Routes to MarketChapter 12: Price-setting in Business-to-business Marketsmehr

Autor

Ross Brennan PhD was the former Professor of Industrial Marketing at the University of Hertfordshire. His areas of research interest included relationships and networks in business markets, macromarketing, social marketing and marketing education. Ross's work has been published in journals such as Journal of Business Research, Journal of Advertising Research, Marketing Theory, European Journal of Marketing, Industrial Marketing Management, Journal of Business and Industrial Marketing, Journal of Business-to-Business Marketing, Journal of Macromarketing and Journal of Marketing Education.