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Customer Experience Analytics: The Key to Real-Time, Adaptive Customer Relationships

TaschenbuchKartoniert, Paperback
160 Seiten
Englisch
Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and productive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy.mehr

Produkt

KlappentextThrough a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and productive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy.
Details
ISBN/GTIN978-1-58347-344-3
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2011
Erscheinungsdatum15.12.2011
Seiten160 Seiten
SpracheEnglisch
MasseBreite 154 mm, Höhe 230 mm, Dicke 10 mm
Gewicht187 g
Artikel-Nr.56241999