Language Policy and Planning for the Modern Olympic Games

von

Zhang, JieMitarbeit:Piller, Ingrid

BuchGebunden

263 Seiten

Englisch

De Gruytererschienen am19.04.2021

This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Pillermehr

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KlappentextThis book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Piller

Zusammenfassung

Details

ISBN/GTIN978-1-61451-686-6

ProduktartBuch

EinbandartGebunden

Verlag

De Gruyter

Erscheinungsjahr2021

Erscheinungsdatum19.04.2021

ReiheTrends in Applied Linguistics [TAL]

Reihen-Nr.21

Seiten263 Seiten