Hugendubel.info - Die B2B Online-Buchhandlung 

Merkliste
Die Merkliste ist leer.
Bitte warten - die Druckansicht der Seite wird vorbereitet.
Der Druckdialog öffnet sich, sobald die Seite vollständig geladen wurde.
Sollte die Druckvorschau unvollständig sein, bitte schliessen und "Erneut drucken" wählen.

Think Outside the Country

A Guide to Going Global and Succeeding in the Translation Economy
BuchKartoniert, Paperback
258 Seiten
Englisch
Byte Level Researcherschienen am10.04.2017
Succeed Globally. Passport Not Required.You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: A process for creating world-ready products, websites, and software Cultural insights into China, Russia, Germany, Brazil, India, and more Tips for localizing text, images, icons, and pictures for the world New rules of the translation economyIn the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global-and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR60,40
BuchGebunden
EUR62,10

Produkt

KlappentextSucceed Globally. Passport Not Required.You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: A process for creating world-ready products, websites, and software Cultural insights into China, Russia, Germany, Brazil, India, and more Tips for localizing text, images, icons, and pictures for the world New rules of the translation economyIn the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global-and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.
Details
ISBN/GTIN978-1-61822-049-3
ProduktartBuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2017
Erscheinungsdatum10.04.2017
Seiten258 Seiten
SpracheEnglisch
MasseBreite 133 mm, Höhe 203 mm, Dicke 17 mm
Gewicht434 g
Artikel-Nr.42559822
Rubriken
GenreWirtschaft

Autor

Over the past decade John has helped hundreds of companies and organizations improve their global websites and processes. He also has extensive experience managing globalization on the client side, most recently as a sr. program manager at Microsoft. He has written a number of landmark reports, including nine annual editions of The Web Globalization Report Card.He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John has spoken at numerous industry events, including the Unicode Conference, Internet Retailer, and Localization World. He has a bachelor's degree from the University of Missouri School of Journalism and an MS from Boston University. He is a contributor to UX Magazine.