Market Segmentation: Concepts and Methods

von

Gordon, LeesaHrsg.

BuchGebunden

320 Seiten

Englisch

Murphy & Moore Publishingerschienen am19.09.2023

Market segmentation is a commonly used marketing term that refers to the act of aggregating prospective buyers into groups or segments with common needs who respond to marketing actions in a similar manner. It enables the companies to target different categories of consumers who recognize the full value of certain products and services differently from each other. Homogeneity, distinction and reaction are the three factors based on which a company identifies the different market segments. Some market segmentation strategies include targeting a group geographically, demographically (by age or gender), psychographically (by social class or lifestyle), or behaviorally (by use or response). Market segmentation has a number of advantages. It provides a better understanding of the differences between consumers which improves the match of organizational strengths and consumer needs. The objective of this book is to give a general view of the different areas of market segmentation, its concepts and methods. Those in search of information to further their knowledge will be greatly assisted by it.mehr

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KlappentextMarket segmentation is a commonly used marketing term that refers to the act of aggregating prospective buyers into groups or segments with common needs who respond to marketing actions in a similar manner. It enables the companies to target different categories of consumers who recognize the full value of certain products and services differently from each other. Homogeneity, distinction and reaction are the three factors based on which a company identifies the different market segments. Some market segmentation strategies include targeting a group geographically, demographically (by age or gender), psychographically (by social class or lifestyle), or behaviorally (by use or response). Market segmentation has a number of advantages. It provides a better understanding of the differences between consumers which improves the match of organizational strengths and consumer needs. The objective of this book is to give a general view of the different areas of market segmentation, its concepts and methods. Those in search of information to further their knowledge will be greatly assisted by it.

Details

ISBN/GTIN978-1-63987-714-0

ProduktartBuch

EinbandartGebunden

Verlag

Murphy & Moore Publishing

Erscheinungsjahr2023

Erscheinungsdatum19.09.2023

Seiten320 Seiten

SpracheEnglisch

MasseBreite 178 mm, Höhe 254 mm, Dicke 19 mm

Gewicht776 g