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Content Is King

The Complete Guide to Writing Web Content That Sells
TaschenbuchKartoniert, Paperback
Englisch
keine_angabeerschienen am25.05.2023
Everything you need to create winning strategies for writing your own website copy or evaluating website copy from a professional writer. The go-to book for crafting a highly-converting website that speaks to your target audience, showcases your unique brand offerings, and distinguishes you from your competition.mehr
Verfügbare Formate
TaschenbuchKartoniert, Paperback
EUR23,00
E-BookEPUBDRM AdobeE-Book
EUR9,99

Produkt

KlappentextEverything you need to create winning strategies for writing your own website copy or evaluating website copy from a professional writer. The go-to book for crafting a highly-converting website that speaks to your target audience, showcases your unique brand offerings, and distinguishes you from your competition.
Details
ISBN/GTIN978-1-64201-117-3
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2023
Erscheinungsdatum25.05.2023
SpracheEnglisch
MasseBreite 228 mm, Höhe 152 mm, Dicke 12 mm
Gewicht280 g
Artikel-Nr.58297189
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
IntroductionChapter 1: Website Writing 101Chapter 2: Website Basics and How to Write ThemChapter 3: Defining Your Unique Value PropositionChapter 4: Writing Copy: Best Practices and Brand GuidelinesChapter 5: Understanding Your Buyer's JourneyChapter 6: Outlining and Drafting Your Website CopyChapter 7: SEO: Optimizing Website ContentChapter 8: From Website to Content Marketing StrategyChapter 9: Blogging BasicsChapter 10: Advanced BloggingChapter 11: Marketing Outreach: Other ContentChapter 12: Outsourcing: Hiring Other ProfessionalsFinal ThoughtsAbout the AuthorIndexmehr

Autor

Laura Briggs is a freelance writer and entrepreneur coach who launched her business in 2012 with no formal training and scaled it to six figures in just 18 months! Since 2013, she's worked full-time as a freelance writer and writing coach. A digital nomad with a passion for freedom-based careers, Laura uses her skillset to help freelancers build a tailored plan for their success, and works with entrepreneurs to craft websites and text that stand out from the crowd. 

Laura is faculty at Midwest Writer's Workshop, Indiana Writer's Center, Editorial Freelancer's Association, Girl Develop It, a two-time TEDx speaker, business strategist, and copywriter. She lives in Springfield, IL

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