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Stand-Out Marketing

How to Differentiate Your Organization in a Sea of Sameness
BuchGebunden
264 Seiten
Englisch
Kogan Pageerschienen am03.12.2020
Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.mehr
Verfügbare Formate
BuchGebunden
EUR116,50
TaschenbuchKartoniert, Paperback
EUR39,50
E-BookEPUBDRM AdobeE-Book
EUR41,49

Produkt

KlappentextPresents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
Details
ISBN/GTIN978-1-78966-484-3
ProduktartBuch
EinbandartGebunden
FormatGenäht
Erscheinungsjahr2020
Erscheinungsdatum03.12.2020
Seiten264 Seiten
SpracheEnglisch
MasseBreite 156 mm, Höhe 234 mm, Dicke 22 mm
Gewicht549 g
Artikel-Nr.53440828
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Chapter - 01: B2B organizations are stuck in a Sea of Sameness;Chapter - 02: Why does sameness happen in B2B marketing?;Chapter - 03: The V.A.L.U.E. competency framework - core competencies for B2B differentiation;Chapter - 04: The role of sales and marketing in B2B organizations - what is important?;Chapter - 05: The visionary - competencies for seeing the next competitive move;Chapter - 06: The activator - competencies for getting things done;Chapter - 07: The learner - competencies for staying in tune with your customers;Chapter - 08: Usefulness - competencies for becoming indispensable to your customers;Chapter - 09: The evaluator - competencies for making good decisions;Chapter - 10: Building a V.A.L.U.E. competency culture;Chapter - 11: Using V.A.L.U.E. competencies to stand out from your competitors;mehr

Autor

Dr Simon Kelly is President of Shake Marketing, and was formerly Marketing Director (SVP) of British Telecom. He is also Senior Lecturer in Marketing at Sheffield Business School, and Lecturer in Marketing and Sales at University of York. Dr Paul Johnston is a senior lecturer in marketing and innovation at Nottingham Trent University. Stacey Danheiser is CEO and founder of Shake Marketing. She is also CEO and Course Creator for Customer Value Link.
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Danheiser, Stacey