Einband gross Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

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Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

von

Dadwal, Sumesh SinghHrsg.

BuchGebunden

572 Seiten

Englisch

Business Science Referenceerschienen am30.11.2019

Presents insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. Highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing.mehr

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KlappentextPresents insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. Highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing.

Details

ISBN/GTIN978-1-7998-0131-3

ProduktartBuch

EinbandartGebunden

Verlag

Business Science Reference

Erscheinungsjahr2019

Erscheinungsdatum30.11.2019

Seiten572 Seiten

SpracheEnglisch

MasseBreite 221 mm, Höhe 286 mm, Dicke 35 mm

Gewicht1682 g