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The Business and Management of Ocean Cruises

BuchGebunden
296 Seiten
Englisch
Cabierschienen am29.11.2011
Combining social, technological and natural systems to form its products, cruise tourism is an area of increasing study; with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to address managerial challenges related to ocean cruisesmehr

Produkt

KlappentextCombining social, technological and natural systems to form its products, cruise tourism is an area of increasing study; with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to address managerial challenges related to ocean cruises
Details
ISBN/GTIN978-1-84593-845-1
ProduktartBuch
EinbandartGebunden
FormatUngenäht / geklebt
Verlag
Erscheinungsjahr2011
Erscheinungsdatum29.11.2011
Seiten296 Seiten
SpracheEnglisch
MasseBreite 177 mm, Höhe 251 mm, Dicke 25 mm
Gewicht818 g
Artikel-Nr.17053894
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Part I: The Cruise Industry 1: The Demand for Ocean Cruises - Three Perspectives 2: Development of the Cruise Industry Structure - the Supply Side 3: Regulatory Frameworks of the Cruise Industry 4: Impacts of Cruising Part II: Cruise Line Corporate Management 5: Cruise Line Strategies for Keeping Afloat 6: Core Cruise Operator Processes and Systems: Overview and Challenges 7: Cruise Lines' Purchasing and Logistics Management 8: Human Resource Management in the Cruise Industry Part III: Cruise Line Marketing Management 9: Marketing Communications in the Cruise Industry 10: Pricing and Revenue Management for Cruises 11: Cruise Packages Part IV: Cruise Product Management 12: Cruise Product Development 13: Itinerary Planning 14: Shore-side Activities 15: Service Quality and the Cruise Industry Part V: Cruise Operations Management 16: Hotel Operations Management on Cruise Ships 17: Food and Beverage Operations 18: Safety and Security Management 19: Cruise Ship Marine Operations Part VI: Cruise Futures 20: Cruise Sector Growth - Prospects, Challenges, Responsibilitiesmehr

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