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The Shipping News

TaschenbuchKartoniert, Paperback
371 Seiten
Englisch
Fourth Estateerschienen am01.08.1994
Annie Proulx´s highly acclaimed, international bestseller and Pulitzer Prize-winning novel.mehr
Verfügbare Formate
TaschenbuchKartoniert, Paperback
EUR13,00
TaschenbuchKartoniert, Paperback
EUR18,50
E-BookEPUBDRM AdobeE-Book
EUR12,85
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EUR6,99

Produkt

KlappentextAnnie Proulx´s highly acclaimed, international bestseller and Pulitzer Prize-winning novel.
ZusammenfassungAnnie Proulx's highly acclaimed, international bestseller and Pulitzer Prize-winning novel.
Details
ISBN/GTIN978-1-85702-242-1
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr1994
Erscheinungsdatum01.08.1994
Seiten371 Seiten
SpracheEnglisch
Gewicht270 g
Artikel-Nr.11853870
Rubriken
GenreRomane Taschenbuch

Inhalt/Kritik

Inhaltsverzeichnis
PART ONE: INTRODUCTION TO CORPORATE COMMUNICATIONDefining Corporate Communication Introduction Scope and Definitions Chapter SummaryCorporate Communication in Contemporary Organizations Introduction Historical Background Integrated Communication Drivers for Integrated Communication Organizing Communication Chapter SummaryPART TWO: CONCEPTUAL FOUNDATIONSStakeholder Management and Communication Introduction Stakeholder Management The Nature of Stakes and Stakeholders Stakeholder Communication Stakeholder Engagement and Collaboration Chapter SummaryCorporate Identity, Corporate Branding and Corporate Reputation Introduction Corporate Identity, Image and Reputation Corporate Branding Aligning Identity, Image and Reputation Chapter SummaryPART THREE: CORPORATE COMMUNICATION IN PRACTICECommunication Strategy Introduction The Process of Communication Strategy The Content of Communication Strategy Chapter SummaryStrategic Planning and Campaign Management Introduction Planning and Executing Programs and Campaigns Theories on Effective Messages and Persuasion Chapter SummaryResearch and Measurement Introduction Research and Evaluation Measuring Corporate Reputation Measuring Corporate Identity Chapter SummaryPART FOUR: SPECIALIST AREAS IN CORPORATE COMMUNICATIONMedia Relations Introduction Journalism and News Organizations News and Corporate Reputation Framing News Stories The New Media Landscape Chapter SummaryInternal Communication Introduction Defining Internal Communication Internal Communication and Organizational Identification Voice, Silence and Stimulating Employee Participation Social Media and Communities of Practice Chapter SummaryIssues Management and Public Affairs Introduction Defining Issues Managing Issues Influencing Public Policy Chapter SummaryCrisis Communication Introduction Preparation for Crises Communication about a Crisis Chapter SummaryPART FIVE: NEW DEVELOPMENTS IN CORPORATE COMMUNICATIONLeadership and Change Communication Introduction Defining Leadership and Change Communicating During a Change Effective Leadership Communication Chapter SummaryCorporate Social Responsibility and Community Relations Introduction Defining Corporate Social Responsibility Communicating About Corporate Social Responsibility Community Involvement Programmes Chapter Summary
mehr
Kritik
'A very impressive achievement. So funny, so full of delights.' Guardian

'As stark and ruggedly beautiful as the storm-battered coast of Newfoundland itself.' Sunday Telegraph

'Ambitious and accomplished...The characterisation is rich, the dialogue both original and convincing.' Alan Massie, Scotsman

'A stunning novel.' Observer

'To read "The Shipping News" is to yearn to be sitting in The Flying Squid Lunchstop, eating seal fin curry, watching the icebergs clink together in the bay.' The Timesmehr

Autor

Edna Annie Proulx wurde 1935 in Connecticut geboren, begann Anfang der neunziger Jahre zu schreiben und wurde mit allen wichtigen Literaturpreisen Amerikas ausgezeichnet, dem PEN/Faulkner Award, dem Pulitzerpreis, dem National Book Award, sowie dem Irish Times International Fiction Prize. Annie Proulx lebt in Denver und Wyoming.