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Everything Now

Communication Persuasion and Control: How the Instant Society is Shaping What We Think
TaschenbuchKartoniert, Paperback
Englisch
Route Publishingerschienen am06.03.2012
We are healthier, longer lived, better fed, watered, educated and entertained than any generation in history. But we are not happier. We enjoy access to a virtual world of information at our fingertips, yet we are increasingly ignorant of the real world we live in. Given the countless products and lifestyles we have to choose from, why do most of us live out virtually identical lives? Everything Now - where we can have whatever we want, whenever we want it - has infiltrated almost every area of our lives. The constant drive to invent products we don't actually need is not only an unsustainable waste of dwindling natural resources, but also demands that we are kept in a permanent state of dissatisfaction. In this book, Steve McKevitt reveals how the Everything Now culture is preventing us from addressing the biggest issues of our time and how having less really can make us happier.mehr

Produkt

KlappentextWe are healthier, longer lived, better fed, watered, educated and entertained than any generation in history. But we are not happier. We enjoy access to a virtual world of information at our fingertips, yet we are increasingly ignorant of the real world we live in. Given the countless products and lifestyles we have to choose from, why do most of us live out virtually identical lives? Everything Now - where we can have whatever we want, whenever we want it - has infiltrated almost every area of our lives. The constant drive to invent products we don't actually need is not only an unsustainable waste of dwindling natural resources, but also demands that we are kept in a permanent state of dissatisfaction. In this book, Steve McKevitt reveals how the Everything Now culture is preventing us from addressing the biggest issues of our time and how having less really can make us happier.
Details
ISBN/GTIN978-1-901927-51-1
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2012
Erscheinungsdatum06.03.2012
SpracheEnglisch
MasseBreite 198 mm, Höhe 129 mm, Dicke 15 mm
Gewicht194 g
IllustrationenIllustrations
Artikel-Nr.18171023

Inhalt/Kritik

Inhaltsverzeichnis
Part 1: Everything Now 1. Everything Now 2. We'll tell you what you want, what you really, really want 3. What Happened to the Future? 4. Available in Magnolia, Vanilla, Cream or Beige Part 2: Ignorance of Ignorance 5. Knowledge Without Application 6. The Great Unknown 7. You Can Prove Anything With Facts 8. The 21 Signs of Ageing Part 3: Mind Control 9. Making Your Mind Up 10. The Real Thing 11. Have Your Say: Why Your Opinion Is Important to Us 12. Making Friends and Influencing People 13. The Empathy Tango 14. 'Yes! We Are All Individuals!' Part 4: Happiness 15. Happiness Epilogue Wait Here Sourcesmehr
Kritik
'If stuff made us happy, we'd be the happiest people in history. Everything Now explains why we're not.' - David Hepworth, Word 'McKevitt's brilliant and persuasive book highlights the gaping void in Western society, ironically created by its own success. All our needs are now met, leaving us to focus on our ever-changing, and ultimately unsatisfying, wants.' - David Bolchover - Author of The 90 Minute Manager 'The author has especially telling insights into how advertising and marketing attempts to sway us from one product towards another, near identical one. Read this before you shell out for a new, ever-so slightly shinier mobile phone or pay a premium for anything that goes out of its way to convince you how 'ethical' it is.' - Time Out, Book of the Week. 'Combines detailed research with entertaining anecdotes. Optimistic and uplifting, Everything Now quietly, but firmly, invites you to take a fresh look around yourself.' - 4/5 - The Sun 'Explains why we are better fed, educated entertained and longer-lived than ever before, but not happier.' - The Sunday Times 'Steve McKevitt explains why having everything we want has fed our appetite for destruction.' - Yorkshire Post 'A clear-eyed and very readable dissection of the bind we find ourselves in today.' - The Crack 'In 21st century Britain, we are healthier, better fed, educated and entertained - yet there is a nagging suspicion we are more discontent than ever.' - The Selby Times 'If you've found yourself questioning why we have, need or want so much stuff, Steve McKevitt's Everything Now gives us many credible, well-researched reasons as to why.' - Dig Review 'An opinion that is proving popular.' - Goole Courier 'It has tapped into a growing vein that something somehow is not quite as it should be.' - Sheffield Starmehr

Autor

Steve McKevitt is an expert in marketing, communications and branding. Over a 20 year career, his clients have included Nike, Coca-Cola, Deutsche Bank, Sony PlayStation, Harvey Nichols, Motorola, Universal, Virgin, BT and Atari. His critically acclaimed book City Slackers revealed how most corporate business nowadays is actually conducted on the assumption that it will be a failure. Steve is chairman of Golden, an ideas agency with clients in the UK, Europe and USA. He is married with three children and lives in Yorkshire.