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The Jobs To Be Done

Align Your Markets, Organization, and Strategy Around Customer Needs
TaschenbuchKartoniert, Paperback
322 Seiten
Englisch
Two Waves Bookserschienen am07.04.2020
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.mehr

Produkt

KlappentextThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Details
ISBN/GTIN978-1-933820-68-2
ProduktartTaschenbuch
EinbandartKartoniert, Paperback
Erscheinungsjahr2020
Erscheinungsdatum07.04.2020
Seiten322 Seiten
SpracheEnglisch
MasseBreite 152 mm, Höhe 229 mm, Dicke 17 mm
Gewicht469 g
Artikel-Nr.53405408
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Inhalt/Kritik

Inhaltsverzeichnis
Introduction
Chapter 1: Understanding Jobs to Be Done
Chapter 2: Core Concepts of JTBD
Chapter 3: Discovering Value
Chapter 4: Defining Value
Chapter 5: Designing Value
Chapter 6: Delivering Value
Chapter 7: (Re)Developing Value
Chapter 8: JTBD in Action
Appendix A: Quick Reference: JTBD Plays
Appendix B: Resources on JTBD
Final Thoughtsmehr

Autor

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix. In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.