Produkt
KlappentextThis book focuses on the tactics and strategies used in business-to-business contract negotiations. The fact that this book does not necessarily stipulate any prior knowledge of the subject of negotiations also makes it highly suitable for nonprofessionals with a pronounced interested in negotiations.
Zusammenfassung
Discusses the status quo in negotiation-science around the globe
Presents not only tactics and strategies but also techniques, tools and general framework conditions
Based on an interdisciplinary approach to negotiations, combining psychological and economic aspects as well as knowledge from the field of communication science
Uses topic lists to help readers understand certain aspects more quickly
Offers an easy-to-use, quick introduction to specific aspects of B-2-B negotiations
Features a chapter on how Germans negotiate
Includes examples and figures to vividly illustrate the content
Provides references to help readers further their knowledge
Discusses the status quo in negotiation-science around the globe
Presents not only tactics and strategies but also techniques, tools and general framework conditions
Based on an interdisciplinary approach to negotiations, combining psychological and economic aspects as well as knowledge from the field of communication science
Uses topic lists to help readers understand certain aspects more quickly
Offers an easy-to-use, quick introduction to specific aspects of B-2-B negotiations
Features a chapter on how Germans negotiate
Includes examples and figures to vividly illustrate the content
Provides references to help readers further their knowledge