Produkt
KlappentextThis book offers an overview of haptic sensation and its influence on consumers´ behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical understanding of the importance of consumers´ senses to the processing of brands, products and advertising information. Since the development of the internet, however, there have been questions as to how markets and consumers can reach out to products in different environments. Recent advances in technologies allow sensations to render or stimulate physical sensations similar to the handling of the same product. These emerging possibilities question the way consumers are and will be able to feel a product according to the reality it relies on. The book begins by defining and discussing haptic consumption, before introducing the challenge of appealing to consumers´ senses in the digital age and examininghow marketing managers have overcome this tangible barrier to date. The authors go on to further investigate the role of interfaces in rendering tactile sensations, with a particular focus on technological innovations. Finally, the book presents the authors´ original research in the field and offers a prospective vision of consumption for the coming years.
Zusammenfassung
Offers an overview of haptic sensation and its influence on consumers behaviour
Proposes to define and develop what is haptic consumption
Introduces the paradox of the digital age for reaching out to consumers senses
Investigates the interface role for rendering tactile sensations
Offers an overview of haptic sensation and its influence on consumers behaviour
Proposes to define and develop what is haptic consumption
Introduces the paradox of the digital age for reaching out to consumers senses
Investigates the interface role for rendering tactile sensations
Details
ISBN/GTIN978-3-030-36924-8
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2021
Erscheinungsdatum08.01.2021
Auflage1st ed. 2020
Seiten125 Seiten
SpracheEnglisch
IllustrationenXIX, 125 p.
Artikel-Nr.16316508
Rubriken
GenreWirtschaft