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Media Management

Strategy, Business Models and Case Studies
BuchGebunden
315 Seiten
Englisch
Springererschienen am12.09.20202. Aufl.
Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice. Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG The media business is subject to substantial change while differences between distinctive media areas are fading away.mehr
Verfügbare Formate
BuchGebunden
EUR160,49
BuchKartoniert, Paperback
EUR117,69
E-BookPDF1 - PDF WatermarkE-Book
EUR106,99

Produkt

KlappentextBernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice. Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG The media business is subject to substantial change while differences between distinctive media areas are fading away.
Details
ISBN/GTIN978-3-030-47912-1
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2020
Erscheinungsdatum12.09.2020
Auflage2. Aufl.
ReiheSpringer Texts in Business and Economics
Seiten315 Seiten
SpracheEnglisch
Gewicht638 g
IllustrationenXII, 315 p. 141 illus., 28 illus. in color.
Artikel-Nr.48110533
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Foundations of media management.- Characteristics of media management.- Value-creation systems of media enterprises.- Functions of media management.- Business models and value creation in the newspaper and magazine market 126.- Business models and value creation in the book market.- Business models and value creation in in the movie market.- Business models and value creation in in the TV market.- Business models and value creation in the radio market.- Business models and value creation in the music market.- Business models and value creation in the music market.-Business models and value creation in the Internet market.- International media management.- Integrated media conglomerates and cross-media.-  Case Studies.mehr

Schlagworte