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The Corporate Newsroom

Steering Companies Efficiently Through Communication
BuchGebunden
154 Seiten
Englisch
Springererschienen am14.04.20211st ed. 2021
Establishing a Corporate Newsroom is the answer.The first part discusses the different theoretical approaches of communication and the corporate newsroom model.mehr
Verfügbare Formate
BuchGebunden
EUR96,29
BuchKartoniert, Paperback
EUR69,54
E-BookPDF1 - PDF WatermarkE-Book
EUR69,54

Produkt

KlappentextEstablishing a Corporate Newsroom is the answer.The first part discusses the different theoretical approaches of communication and the corporate newsroom model.
Zusammenfassung
Presents a theoretical framework for corporate communications

Discusses the Corporate Newsroom model

Includes case studies from organisations such as the Dutch Police and Swiss Life Germany
Details
ISBN/GTIN978-3-030-67641-4
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2021
Erscheinungsdatum14.04.2021
Auflage1st ed. 2021
ReiheManagement for Professionals
Seiten154 Seiten
SpracheEnglisch
IllustrationenX, 154 p. 29 illus.
Artikel-Nr.16309003
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
"There will never be a Newsroom." - The discussion.- Part I: Theoretical basics.- Integrated Communication in the Corporate Newsroom as a contribution to enterprise value.- The journalistic Newsroom as a blueprint for corporate communications.- The Corporate Newsroom model.- Strategic Content Marketing in the Corporate Newsroom.- Efficiency and effectiveness: Controlling in the Corporate Newsroom.- The dissemination of Corporate Newsrooms in practice: empirical studies.- The Digital Shop Window: The Social Media Newsroom as a Communicative Hub.- Part II: Case studies.- Case study DATEV: The introduction of a Corporate Newsroom as a change project.- Case study Dutch National Police: Building trust with a Corporate Newsroom.- Case study R+V Insurance: Meeting new challenges with a Corporate Newsroom.- Case study Swiss Life Germany: The Corporate Newsroom as a motor of digitisation.- The Authors.mehr

Autor

Christoph Moss is a professor for Communication and Marketing at the International School of Management in Dortmund. He was deskchef in the newsroom of the German business newspaper Handelsblatt. With his consulting company Mediamoss he has implemented more than 50 Corporate Newsroom projects - for example at Siemens, Fraport and Swiss Life Germany.
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Herausgegeben:Moß, Christoph