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Political Parties and Campaigning in Australia

Data, Digital and Field
BuchGebunden
217 Seiten
Englisch
Springererschienen am16.02.20211st ed. 2021
It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century.mehr
Verfügbare Formate
BuchGebunden
EUR53,49
BuchKartoniert, Paperback
EUR53,49
E-BookPDF1 - PDF WatermarkE-Book
EUR53,49

Produkt

KlappentextIt explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century.
Details
ISBN/GTIN978-3-030-68233-0
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2021
Erscheinungsdatum16.02.2021
Auflage1st ed. 2021
ReihePolitical Campaigning and Communication
Seiten217 Seiten
SpracheEnglisch
IllustrationenXVII, 217 p. 21 illus., 20 illus. in color.
Artikel-Nr.49223463

Inhalt/Kritik

Inhaltsverzeichnis
Chapter 1. Introduction.- Chapter 2. Theorising Contemporary Campaign Practices.- Chapter 3. Data and Analytics.- Chapter 4. Campaigning Online.- Chapter 5. Winning the Ground War´.- Chapter 6. Data-Driven Campaigning: A View from the Ground.- Chapter 7. Voter Attitudes to Data-Driven Campaigning.- Chapter 8. Campaigning and Political Parties.- Chapter 9. Conclusions.- Chapter 10. Research Appendix.mehr

Autor

Glenn Kefford is a lecturer in political science at the University of Queensland in Brisbane, Australia. He has previously been employed at Macquarie University in Sydney and at the University of Tasmania as a lecturer in politics. He currently holds a prestigious Australian Research Council Discovery Early Career Researcher Award Fellowship for 2019-2021. His research is in the area of Australian and comparative politics, elections and campaigning. He has published widely on these topics in publications including Party Politics, Parliamentary Affairs and the British Journal of Politics and IR.