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Crowd-Based Business Models

Using Collective Intelligence for Market Competitiveness
BuchGebunden
280 Seiten
Englisch
Springererschienen am18.07.20211st ed. 2021
This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.mehr
Verfügbare Formate
BuchGebunden
EUR160,49
BuchKartoniert, Paperback
EUR160,49
E-BookPDF1 - PDF WatermarkE-Book
EUR149,79

Produkt

KlappentextThis book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.
Details
ISBN/GTIN978-3-030-77082-2
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2021
Erscheinungsdatum18.07.2021
Auflage1st ed. 2021
Seiten280 Seiten
SpracheEnglisch
IllustrationenXXIX, 280 p. 12 illus., 1 illus. in color.
Artikel-Nr.49554046
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Section I: The Crowd Foundation.- Chapter 1: Crowdsourcing.- Chapter 2: Crowdfunding.- Chapter 3: Crowd-based Business Modeling.- Section: II Crowd Dynamics in Business.- Chapter 4: Decision Space: Collective Intelligence.- Chapter 5: Crowd-based Business Leadership and Strategies.- Chapter 6: Technology and Generation Next´ Business.- Chapter 7: Consumer Behavior and Cognitive Theories.- Chapter 8: Crowd-based Service Design.- Section III: Times Ahead.- Chapter 9: Future Perspectives.mehr

Schlagworte

Autor

Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada.