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Social Media Management

Using Social Media as a Business Instrument
BuchGebunden
275 Seiten
Englisch
Springererschienen am04.05.20222. Aufl.
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle.mehr
Verfügbare Formate
BuchKartoniert, Paperback
EUR60,98
BuchGebunden
EUR106,99
E-BookPDF1 - PDF WatermarkE-Book
EUR96,29

Produkt

KlappentextThis is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle.
Zusammenfassung
Introduces the reader to the essentials of social media

Pursues a comprehensive approach to social media, viewing it from an organizational perspective

Combines academic insights and practical tips and tricks
Details
ISBN/GTIN978-3-030-99093-0
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2022
Erscheinungsdatum04.05.2022
Auflage2. Aufl.
ReiheSpringer Texts in Business and Economics
Seiten275 Seiten
SpracheEnglisch
IllustrationenXXIII, 275 p. 76 illus.
Artikel-Nr.50471877
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
1. Introduction.- 2. Definitions, Social Media Types, and Tools.- 3. Social Media Strategy and Return on Investment.- 4. Online Advertising and Viral Campaigns.- 5. Social Customer Relationship Management.- 6. Search Engine Optimization.- 7. Sentiment Analysis and Opinion Mining (Business Intelligence 1).- 8. Social Network Data and Predictive Mining (Business Intelligence 2).- 9. e-Recruitment.- 10. Crowdfunding.- 11. Legal and Ethical Issues in Social Media.- 12. Wrap-Up: integration exercises.mehr

Schlagworte

Autor

Amy Van Looy holds a Ph.D. in applied economics. Before entering academia, she worked as an IT consultant. Being an associate professor at Ghent University, she coordinates the research cluster of "Business process orientation" at the Management Information Systems research group. She teaches, among others, courses on business process management, technology innovation, and social media. Amy Van Looy is the recipient of the "Highest Award for Achievement" at the Dale Carnegie Consulting Program in 2007, the "Award for Best Contribution" at the OnTheMove Academy in 2010, as well as paper nominations (e.g., BPM2018) and paper rewards (e.g., BPM2019). She was nominated in the top-10 for "Young ICT Lady of the year 2014" by the Belgian magazine DataNews and was recognized as a tech role model by the non-profit "InspiringFifty Belgium" in 2020 (i.e., for being one of Belgium's 50 most inspiring women in technology).