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Data-driven Retailing

A Non-technical Practitioners' Guide
BuchGebunden
257 Seiten
Englisch
Springererschienen am06.10.20221st ed. 2022
Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions.mehr
Verfügbare Formate
BuchGebunden
EUR53,49
BuchKartoniert, Paperback
EUR53,49
E-BookPDF1 - PDF WatermarkE-Book
EUR53,49

Produkt

KlappentextRetail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions.
Zusammenfassung
Offers tools to manage data-centric projects and ask the right questions

Provides user-friendly practical knowledge on data management

Covers theory and practice of data analysis and management
Details
ISBN/GTIN978-3-031-12961-2
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2022
Erscheinungsdatum06.10.2022
Auflage1st ed. 2022
ReiheManagement for Professionals
Seiten257 Seiten
SpracheEnglisch
IllustrationenXV, 257 p. 53 illus., 9 illus. in color.
Artikel-Nr.16570529
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Part I. Pricing.- Chapter 1. The Retailer´s Pricing Challenge.- Chapter 2. Understanding Demand and Elasticity.- Chapter 3. Improving the List Price.- Chapter 4. Optimizing Markdowns and Promotions.- Part II. Inventory Management.- Chapter 5. Product (Re-)distribution and Replenishment.- Chapter 6. Managing Product Returns.- Part III. Marketing.- Chapter 7. The Case for Algorithmic Marketing.- Chapter 8. Better Customer Segmentation.- Chapter 9. Anticipate What Customers Will Do.- Chapter 10. Anticipate When Customers Will Do Something.- Part IV. Conclusion.- Chapter 11. Where Retail Is Headed Next.mehr

Schlagworte

Autor

Louis-Philippe Kerkhove is co-founder and CTO at the retail analytics agency Crunch (founded in 2017) in Belgium. He is also academically connected to Ghent University (Belgium).
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Kerkhove, Louis-Philippe