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Contemporary Trends in Marketing

Problems, Processes and Prospects
BuchGebunden
149 Seiten
Englisch
Springererschienen am23.08.20232023
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. Organized into seven themes, this volume will critique and connect the meaning of the new normal in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.mehr
Verfügbare Formate
BuchGebunden
EUR149,79
BuchKartoniert, Paperback
EUR149,79
E-BookPDF1 - PDF WatermarkE-Book
EUR139,09

Produkt

KlappentextThis edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. Organized into seven themes, this volume will critique and connect the meaning of the new normal in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.
Details
ISBN/GTIN978-3-031-36588-1
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2023
Erscheinungsdatum23.08.2023
Auflage2023
ReihePalgrave Studies in Marketing, Organizations and Society
Seiten149 Seiten
SpracheEnglisch
IllustrationenXIII, 149 p. 12 illus., 6 illus. in color.
Artikel-Nr.54056120
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects.- 2. Learning to Navigate a Changing Marketing Landscape.- 3. Future of Marketing After Disruptions and Uncertainties:  Physical, Digital, or Phygital?.- 4. The Digital Drivers of Consumer Behavior: Industry 4.0, Web 3.0, and Artificial Intelligence.- 5. Rethinking nation branding in the post-pandemic, post-truth era.- 6. Intelligent Automation, Service Robots, and AI - The Service Revolution Is in Full Swing.- 7. Delivering Value Through Sustainable Marketing.- 8. #BoycottLaalSinghChaddha: Failure to Leverage Twitter.mehr

Autor

Aarti Saini is Associate Professor in the Department of Commerce at Shaheed Bhagat Singh College at the University of Delhi, India.

Justin Paul is Full Professor in the Ph.D. & MBA programs at the University of Puerto Rico, USA and serves as Editor-in-Chief of the International Journal of Consumer Studies.

Satyanarayana Parayitam is Professor of Strategic Management in the Charlton College of Business at the University of Massachusetts Dartmouth, USA.
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