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Qualitative Research Methods In Business

Techniques for Data Collection and Analysis
BuchKartoniert, Paperback
142 Seiten
Englisch
Springererschienen am20.06.20242024
The challenges of developing research and generating scientific knowledge in environments that involve subjective aspects related to employees, customers, managers, leaders, inspectors, auditors, among other stakeholders in the business environment, can be overwhelming for students that are new to this type of inquiry. This textbook presents an integrated view of qualitative research strategies with data collection and analysis techniques.The book explores nine distinct research strategies, namely ethnography, phenomenology, grounded theory, case study, design science research, grounded design, action research, participatory action research, and action-design research.Related to data collection, this text discusses different types of qualitative interviews (focus groups, ethnographic, phenomenological, etc), as well as how to handle ethical issues that may arise.In terms of analyzing data, the author describes various reading techniques, how to code the text, and how to use software to aid in the analysis.The final section of the book explains how to write up the results of qualitative research, including article structure and selecting an outlet for publication.Students will benefit from the plentiful examples and exercises that highlight the interweaving of data collection and analysis as well as concrete guidelines on engaging in qualitative research. At a time in which qualitative research is becoming more rigorous to meet the demands of the field, this textbook will prove a valuable resource for the next generation of business researchers.The English translation of this book from its Portuguese original manuscript was done with the help of artificial intelligence (machine translation by the service provider DeepL.com). A subsequent human revision of the content was done by the author.mehr
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Produkt

KlappentextThe challenges of developing research and generating scientific knowledge in environments that involve subjective aspects related to employees, customers, managers, leaders, inspectors, auditors, among other stakeholders in the business environment, can be overwhelming for students that are new to this type of inquiry. This textbook presents an integrated view of qualitative research strategies with data collection and analysis techniques.The book explores nine distinct research strategies, namely ethnography, phenomenology, grounded theory, case study, design science research, grounded design, action research, participatory action research, and action-design research.Related to data collection, this text discusses different types of qualitative interviews (focus groups, ethnographic, phenomenological, etc), as well as how to handle ethical issues that may arise.In terms of analyzing data, the author describes various reading techniques, how to code the text, and how to use software to aid in the analysis.The final section of the book explains how to write up the results of qualitative research, including article structure and selecting an outlet for publication.Students will benefit from the plentiful examples and exercises that highlight the interweaving of data collection and analysis as well as concrete guidelines on engaging in qualitative research. At a time in which qualitative research is becoming more rigorous to meet the demands of the field, this textbook will prove a valuable resource for the next generation of business researchers.The English translation of this book from its Portuguese original manuscript was done with the help of artificial intelligence (machine translation by the service provider DeepL.com). A subsequent human revision of the content was done by the author.
Details
ISBN/GTIN978-3-031-50325-2
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2024
Erscheinungsdatum20.06.2024
Auflage2024
Seiten142 Seiten
SpracheEnglisch
Gewicht248 g
IllustrationenXIII, 142 p. 6 illus., 4 illus. in color.
Artikel-Nr.56458490
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Part I- Introduction to Qualitative Research Approach.- 1. Overview of Qualitative Research.- Part II- Qualitative Research Strategies.- 2. Research Strategies According to the Constructivist Paradigm.- 3.Research Strategies According to the Pragmatic Paradigm.- 4. Research Strategies According to the Transformative Paradigm.- Part III- Qualitative Data Collection.- 5. Techniques for Data Collection.- 6. Dealing with People During the Research Process.- Part IV- Techniques for Qualitative Data Analysis.- 7. Content Analysis Technique.- 8. Software-Technique in Support of Qualitative Analyses.- Part V- Writing and Publishing Qualitative Research Findings.- 9.Communicating the Findings of Qualitative Research.- 10. Planning the Publication of Qualitative Research.mehr

Schlagworte

Autor

José Osvaldo De Sordi is a Lecturer/Researcher of the PhD Program in Business Management at Centro Universitário Campo Limpo Paulista (UNIFACCAMP), Brazil and Professor of the Administration course at Federal University of São Paulo (UNIFESP), Brazil. He has published 10 books, one of them focused on the Business Process Management.