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Green Marketing and Entrepreneurship

BuchGebunden
169 Seiten
Englisch
Springererschienen am06.02.20241st ed. 2024
Green Marketing and Entrepreneurship allows readers to explore the profound impact of marketing strategies on the delicate balance of nature and discover actionable green marketing methodologies that can pave the way for a more sustainable and environmentally conscious world.mehr
Verfügbare Formate
BuchGebunden
EUR117,69
E-BookPDF1 - PDF WatermarkE-Book
EUR106,99

Produkt

KlappentextGreen Marketing and Entrepreneurship allows readers to explore the profound impact of marketing strategies on the delicate balance of nature and discover actionable green marketing methodologies that can pave the way for a more sustainable and environmentally conscious world.
Details
ISBN/GTIN978-3-031-50332-0
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2024
Erscheinungsdatum06.02.2024
Auflage1st ed. 2024
Seiten169 Seiten
SpracheEnglisch
IllustrationenXV, 169 p. 57 illus., 54 illus. in color.
Artikel-Nr.55676485
Rubriken
GenreWirtschaft

Inhalt/Kritik

Inhaltsverzeichnis
Green Transition to Sustainable and Circular Economy.- Business Ethics, the Stakeholder Perspective and Circular Business Models.- Green Price and Product Strategy.- Green Promotion and Marketing Communication.- Green Supply Chain Management (Place).- Stakeholder Analysis and Certification Strategy.- Green SWOT Analysis.- Green Segmentation, Targeting, and Strategic Positioning.- Authenticity, Blockchain Technology and Green Marketing.mehr

Schlagworte

Autor

Arne Nygaard, is a professor at Kristiania University College. He's a prolific researcher in sustainable development, with over 50 scholarly articles and 7 books. His work on sustainability has been featured in journals like Business Strategy and the Environment, Journal of Cleaner Production, Circular Economy and Sustainability, Journal of Business Ethics, and others. Furthermore, he has served as a guest editor for sustainability journals like the Journal of Business Strategy and the Environment and the Journal of Business Ethics, as well as an associate editor for the journal Frontiers in Sustainability.