Produkt
KlappentextTerms such as patient engagement , centricity , and patient first are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient. Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry.
Details
ISBN/GTIN978-3-031-56339-3
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2024
Erscheinungsdatum16.04.2024
Auflage2024
Seiten80 Seiten
SpracheEnglisch
Gewicht160 g
IllustrationenXIII, 80 p. 11 illus., 7 illus. in color.
Artikel-Nr.55889979
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