Produkt
KlappentextThis book received the Enrique Alcaraz research award in 2010. This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.
Zusatztext«(...) I believe this book can be a valuable tool for everyone interested in intercultural communication, complementing interesting contributions previously published on the topic.» (Juan Carlos Palmer-Silveira, Ibérica)
Details
ISBN/GTIN978-3-03911-688-1
ProduktartBook on Demand
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2009
Erscheinungsdatum27.11.2009
ReiheLinguistic Insights
Reihen-Nr.83
Seiten392 Seiten
SpracheEnglisch
Gewicht590 g
Artikel-Nr.16467527
Rubriken
GenreLexika/Sprachen