Produkt
KlappentextThis book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.
Zusammenfassung
Critical analysis of today s dominant logic and extension of lead market paradigm
Delivers new assessment tools for identifying emerging lead markets
Explores opportunities for frugal innovations and their constituent characteristics
Detailed analysis of a sunrise industry in India?
Includes supplementary material: sn.pub/extras
Critical analysis of today s dominant logic and extension of lead market paradigm
Delivers new assessment tools for identifying emerging lead markets
Explores opportunities for frugal innovations and their constituent characteristics
Detailed analysis of a sunrise industry in India?
Includes supplementary material: sn.pub/extras
Details
ISBN/GTIN978-3-319-02065-5
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2013
Erscheinungsdatum12.11.2013
Auflage2014
Seiten229 Seiten
SpracheEnglisch
Gewicht548 g
IllustrationenXXVII, 229 p. 78 illus.
Artikel-Nr.29509730
Rubriken
GenreWirtschaft