Produkt
KlappentextThis book investigates customer perceptions and expectations of complaint channels. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.
Zusammenfassung
Provides easy-to-use recommendations for managers derived from customer expectations
Investigates consumer perceptions and preferences of complaint channels
Analyzes the relevance of social networks in the context of complaint management
Includes supplementary material: sn.pub/extras
Provides easy-to-use recommendations for managers derived from customer expectations
Investigates consumer perceptions and preferences of complaint channels
Analyzes the relevance of social networks in the context of complaint management
Includes supplementary material: sn.pub/extras
Details
ISBN/GTIN978-3-319-18178-3
ProduktartBuch
EinbandartKartoniert, Paperback
Verlag
Erscheinungsjahr2015
Erscheinungsdatum01.06.2015
Auflage2015
Seiten104 Seiten
SpracheEnglisch
Gewicht200 g
IllustrationenXV, 104 p. 20 illus.
Artikel-Nr.15570221
Rubriken
GenreWirtschaft