Produkt
KlappentextThis comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research.
Zusammenfassung
The first comprehensive handbook of media branding International
Covers the American and the European view on media branding Multidisciplinary
Discusses media branding from different views, disciplines and research traditions up-to-date
Reflects current issues in media management practice and research
The first comprehensive handbook of media branding International
Covers the American and the European view on media branding Multidisciplinary
Discusses media branding from different views, disciplines and research traditions up-to-date
Reflects current issues in media management practice and research
Details
ISBN/GTIN978-3-319-18235-3
ProduktartBuch
EinbandartGebunden
Verlag
Erscheinungsjahr2015
Erscheinungsdatum19.08.2015
Auflage1st ed. 2015
Seiten414 Seiten
SpracheEnglisch
Gewicht764 g
IllustrationenIX, 414 p. 25 illus., 1 illus. in color.
Artikel-Nr.34213068
Rubriken
GenreWirtschaft